search engine optimisation

Search Engine Optimisation

Search engine optimisation techniques have changed in the last few years as Google has changed its Algorithm in many different ways and now lists local search results above organic results. This has meant a huge transformation for businesses. It is now more important than ever for businesses to optimise their local websites with information that is relevant to the location they are in so they can be found independently as well as through the main brand site.

Furthermore this means that local business owners now have the opportunity to rank highly on relevant searches to customers in their target area. 

Search engine optimisation however is a constantly changing arena and very complex therefore it requires an experienced professional to manage and optimise websites using the latest and most effective methodologies. Smart Online Marketing Group have access to the leading experts in this field to ensure no matter what business you are in the best and most accurate strategies are adhered to, making sure your website is seen by your target customers, whoever they may be.

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Keyword Optimisation

It is essential for any website to be optimised with the best relevant keywords to drive traffic from search engines.

By researching your market's keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.

Long gone are the days of keyword stuffing, search engines are now far more intelligent and it requires good quality content structured correctly to gain the high ranking in the niche areas that matter.



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Website links

Part of the factors that affect your search engine rankings are attributed to other websites that are linked to yours.

Through links engines analyse websites and pages based on the number and popularity of pages linking them and also metrics like spam, trust and authority of those said links.

Links are a good way of search engines identifying expert documents on a given subject.

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URL Structure

URLs are always displayed in search engine results and can impact click through rates and visibility.

Pages that are named including the queried search terms benefit from higher rankings and avoids negative user experiences.

They also help when being used as back link from another site to re-affirm that pages content.

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Quality Content

By offering genuine quality content on your website you can help your SEO rankings a great deal.

It avoids high bounce rates and increases the chances of your content being shared on other websites and social media platforms.

You will not see instant results from uploading just a few blogs of high quality content, but over time you can build trust from both visitors and search engines alike.


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Still a massively underused content in many SEO strategies but videos can be an extremely powerful tool make a significant contribution to your rankings.

Videos have also been proved to increase visitor trust and conversion especially for local businesses and in turn helping build their online profile.

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Social networks

There are now dozens of social networks available that can all help earn signals that help rankings directly and indirectly.

You should ensure your pages are easy to share amongst whatever platforms are most relevant to your content.

Building pages that will make social sharers look good to their followers is the best way to achieve higher number of shares and social links back to your website.