Tips For SEO Success – Get The Most For Your Efforts

SEO (search engine optimisation) is a term given to a variety of methods that are used to improve the placement of your website in the search engines. A large percentage of people find new websites through search engines, and they heavily favour the sites that appear at the top of the first page of results. The following tips for SEO success will help you get the most from your efforts.

1. Three words: Keywords! Keywords! Keywords! People use keywords when using the search engines, and the keywords you choose will make or break your site in the search engine results. Invest time selecting the best keywords and optimizing your site around them. You need to look at how many searches each keyword gets and see what kind of competition each has as well. There is no magic number or how many searches a keyword should get, so there will always be an element of guesswork involved, which brings us to the next o the tips or SEO success…

2. Test and track your SEO. The search engines use proprietary algorithms to determine where a site is positioned in the search engine results, and they protect these algorithms carefully. The best way to get around this is to test and track your SEO efforts to get an idea of what works and what doesn’t. It can take some time for changes to be reflected in the rankings, so be sure to give it some time before drawing conclusions. You also need to keep in mind that the results are dynamic because most of your competition will be doing SEO, too.

3. Linking the right way. There are a lot of myths about the best way to use links for SEO purposes. Massive link swaps are one example of a link building strategy that is no longer effective. However, you can get a boost by getting links from well-respected pages that are relevant to your website. If at all possible, be sure that the links to your site include the keywords you are trying to rank for. There is also on-site linking which covers all of the links on your site that link to other parts of your site. Generally speaking, you should have all of your pages interconnected and you should use keywords for those links.

4. Stagnation and SEO don’t mix. This is one of the most overlooked tips for SEO success. A lot of website owners think of SEO as something you do once when setting up your site, and then it somehow keeps working its magic. The reality is that you need to keep doing SEO on a regular basis for two reasons: one, the search engines are always changing their algorithms so you need to respond in kind; two, you have to assume that your competition will always be doing SEO and you don’t want to drop down in the results as they move up.

Making Your Website SEO Friendly

Having a website doesn’t mean much if nobody sees it. You could have the most awesome website on the planet, but if people don’t visit it, then it’s the same as if it doesn’t exist at all. Making your site SEO friendly increases the chances of your site being seen.

SEO (search engine optimization) covers everything you do to improve your site’s position in the search engines. A large percentage of people find new websites by using a search engine, but they will only go through so many results before visiting a site or trying a new keyword phrase. In fact, the further down your site is listed, the less chance there is that anybody will see it. The difference between the first page of results and the second page is huge. If you want your site to be seen, then you need to do whatever you can to have it listed on the first page of the search engine results.

In theory, SEO is fairly simple: you do a few things to your website and it starts to move higher in the search engine results. While that’s what it boils down to, making your site SEO friendly is a bit more complicated, and can be, at times, quite frustrating if you don’t do it right. The good news is that there are a few relatively easy things that you can start doing right away to help move your site higher up the search engine results.

You need to invest some time researching the best keywords for your website. The best keywords get plenty of searches, have relatively low competition, and also have an action element built into them. There is no magic number for the number of searches any particular keyword should have, and the same applies to the amount of competition (or how the competition is measured). That brings us to the concept of the “action element”, which refers to keywords that show the person searching is already looking to do something related to your site. For example, if you offer a how-to guide on making tutus, then keywords like “tutu patterns” and “how to make tutus” would include a relevant action element, and would therefore make ideal keywords for your site.