Pay Per Click Advertising – How to guide

There are a lot of different ways to make money online, but search engine PPC (short for pay per click) is one of the most effective and least understood of those ways. To be honest, a lot of people have lost money trying their hand at PPC. Whether you have never tried PPC, or if you have previously tried and failed, you should know that there is money to be made if you go about it the right way.

Search engine PPC is a method of advertising that is displayed by the search engines, and you only pay for it when someone clicks on the link in your ad. However, there are a lot of variables that go into creating an affordable and effective ad.

1. Know your target market. You need to know exactly who you’re selling to and what triggers them to buy. Remember, you are going to be paying every time someone clicks on one of your PPC ads, so you need to know how your market and how to sell to them. The more targeted your ads, the better your odds of success.

2. Choose keywords carefully. The keywords you associate with your ad will determine what search engine results your ads are placed with, your level of competition, and how much you will pay per click. You can use free keyword research tools or paid options to get an idea of what people are searching for.

3. Write effective ad copy. Keep in mind that you are placing search engine PPC ads so people will click on them, and it’s your ad copy that plays the biggest role in getting people to click. The tricky part is that the number of characters you can use in your ad will be limited, presenting an additional challenge in writing your copy.

4. Pre-qualify with your ad. Now, you want a lot of people to click on your ad, but not everybody. What you are really after are the people who want to take you up on your offer. If your ad is too vague, you may get a lot of clicks, but not enough people to follow through on your desired action. That may not be a big deal under normal circumstances, but it can put a huge dent in your budget when doing pay-per-click marketing. An example of pre-qualification would be using the word “discount” in your ad, as that will attract people wanting to buy.

5. Use bidding strategies to maximize your returns. This is where things get really interesting, and also where a lot of people get lost. You can follow any proven strategy, but the basic idea is that you pay as little as possible for the most effective keywords possible, and get a high rate of return.

6. Test and track carefully. You should always be testing different ads when doing search engine PPC. Each ad should have its own link so you know which ads produced which results. Go with the ads that perform best, and then set up another ad to see how well it does. Over time your results will get better and better.

Internet Marketing

Internet marketing has been around for many years, but it is only recently that it is starting to get a fair amount of attention in the media as well as in popular culture. Even though it is more understood than it used to be, there are still some parts of it that could stand some clarification.

The biggest misunderstanding is that internet marketing is an easy way to make money. Some of this may come from people engaging in wishful thinking, and some of it may come from scammers trying to separate you from your money. Now, internet marketing can be easier than other methods of making money, but it does take knowledge and effort.

However, you shouldn’t let the idea of “knowledge and effort” scare you off. If you are willing to follow the right plan and can dedicate some time to it, you really can make money. But make no mistake, you will have to do something. There is no such thing as a “foolproof way to make money, doing nothing”. When you see such claims, you can be sure that they are more interested in getting your money than they are in showing you a legitimate way to make money online.

Internet marketing is similar to traditional marketing in several ways, but there are also enough differences for it to qualify as a separate form of marketing. Here are a few reasons why internet marketing is an ideal way of letting people know about your business.

1. Multimedia – The blending of various forms of media is not only easily done online, it is also expected. The ability to seamlessly use text, pictures, audio and video in any combination makes it easier to get your point across. The only catch is that you have to be careful to not overdo it. Only use a certain form of media if it helps you with your marketing objectives and only if it is relevant to your message.

2. Interactive – You can engage potential customers in a dialog with you, or you can get them to interact with your company in several ways. Polls, questionnaires, feedback forms, quizzes and e-mail opt-in are just a few methods you can use to get people involved with you and your site.

3. Reach – Internet marketing has the widest potential reach of any form of advertising. More and more people have access to the internet and you can use that fact to your advantage.

4. Cost – Yes, there are free methods of internet marketing and they do work, but even the methods that cost money are very low-cost when compared to traditional advertising. Also, when you add in all of the other benefits, it’s nearly impossible to find any type of marketing that can compare to it.

These are just a few of the things that make internet marketing so attractive to business owners large and small.

Contact us to find out how we can help you with the right strategy for your business.

Tips For SEO Success – Get The Most For Your Efforts

SEO (search engine optimisation) is a term given to a variety of methods that are used to improve the placement of your website in the search engines. A large percentage of people find new websites through search engines, and they heavily favour the sites that appear at the top of the first page of results. The following tips for SEO success will help you get the most from your efforts.

1. Three words: Keywords! Keywords! Keywords! People use keywords when using the search engines, and the keywords you choose will make or break your site in the search engine results. Invest time selecting the best keywords and optimizing your site around them. You need to look at how many searches each keyword gets and see what kind of competition each has as well. There is no magic number or how many searches a keyword should get, so there will always be an element of guesswork involved, which brings us to the next o the tips or SEO success…

2. Test and track your SEO. The search engines use proprietary algorithms to determine where a site is positioned in the search engine results, and they protect these algorithms carefully. The best way to get around this is to test and track your SEO efforts to get an idea of what works and what doesn’t. It can take some time for changes to be reflected in the rankings, so be sure to give it some time before drawing conclusions. You also need to keep in mind that the results are dynamic because most of your competition will be doing SEO, too.

3. Linking the right way. There are a lot of myths about the best way to use links for SEO purposes. Massive link swaps are one example of a link building strategy that is no longer effective. However, you can get a boost by getting links from well-respected pages that are relevant to your website. If at all possible, be sure that the links to your site include the keywords you are trying to rank for. There is also on-site linking which covers all of the links on your site that link to other parts of your site. Generally speaking, you should have all of your pages interconnected and you should use keywords for those links.

4. Stagnation and SEO don’t mix. This is one of the most overlooked tips for SEO success. A lot of website owners think of SEO as something you do once when setting up your site, and then it somehow keeps working its magic. The reality is that you need to keep doing SEO on a regular basis for two reasons: one, the search engines are always changing their algorithms so you need to respond in kind; two, you have to assume that your competition will always be doing SEO and you don’t want to drop down in the results as they move up.

Improve Your Internet Marketing Strategy

Wish you were doing better?

If you have been struggling along with your internet business, or if you just wish you were doing better, then it’s time to look at how you can improve your internet marketing strategy. You are actually off to a good start because you are already looking for information on how to do just that. Why does that matter? It shows that you are willing to admit that things could be better, and that puts you far ahead of anybody who would rather try to fix their problems by ignoring them. Not you. You are ready to take action.

You most likely created some sort of marketing strategy as you were starting your business, but that doesn’t mean you should keep using it as is if it isn’t working as well as you would like. You don’t have to be married to any type of business plan if it isn’t working. That being said, as you start improving your strategy, you should also include mechanism for making changes without having to scrap the entire strategy.

Where are you right now?

The first thing you need to do to improve your internet marketing strategy is to figure out exactly where you are right now. This is not the time to make assumptions. You have to gather as much solid data as you can and be willing to look at it with complete honesty. If you are not able to gather enough meaningful data, then you have just discovered one way that you can make your marketing strategy better.

If you look carefully at your data you should be able to see some weak spots. Perhaps you aren’t getting enough traffic to your website, or maybe the traffic you are getting isn’t converting very well. On the other hand, maybe you are getting plenty of visitors that seem to convert, but then they abandon your shopping cart half-way through the purchasing process.

Once you discover your weak spots it’s time to make some changes. The trick, however, is not to just make changes, but to also have a way of tracking those changes. The reason this is important is that you need to know exactly which changes generate which results. If a change doesn’t work, then get rid of it. If a change does work, then keep it and use it as the new “control” for your next comparison.

Over time, all of these little improvements will add up to positive results. The most successful online businesses are constantly testing and tracking, and then making new changes. However, you have to be careful to not make too many changes at any one time. If you do too many, then you can’t be sure which changes led to your results. Make one or two changes at a time to make your tracking easier.

It will take an investment of time and resources to improve your internet marketing strategy, but it will be worthwhile once you see the positive impact on your bottom line.

Smart Online Marketing Group offer all the help and expert advice needed to make sure you take the right approach to help your business grow.

Social Network Marketing – New To Network Marketing

Network marketing has been around for several decades, but social network marketing is relatively new. Regardless of how old or new each one is, they are an effective way to make money if you know how to use them properly.

Let’s start by defining ‘network marketing’ and ‘social network’ so we are on the same page as we move forward.

Network marketing is a business model where you share the product and business with prospects, and you earn more income based upon the size of your active group. There are several variations of this model, and many of them can also be defined as multi-level marketing, though they are not completely synonymous.

‘Social network’ refers to the group of people you know and share things with, but in the online world this network extends to the networks of all of the people you know, and all of the people they know, and so on. It’s easy to see how quickly you can expand your reach by using online social networking sites.

Put it all together and you get social network marketing, which is one of the most exciting methods of marketing to come along in quite some time. Why is this so? The best way to answer that is with a question: have you ever watched a movie based on the recommendation of a friend? Almost everybody has, and that’s where the beauty of social network marketing lies.

What we’re getting at is that people tend to have a distrust of advertisers, but they tend to trust their friends. Social network marketing gives you the chance to get people to recommend your products and services on your behalf. So, while you get the ball rolling by giving people something to share, the goal is to get them to take over the spreading of your message. It works even better because people trust the recommendations of their friends more than they trust a marketing message from a business.

Things get a bit tricky here, and it will require some top-notch marketing know-how. The big secret is to write your social network marketing messages in a way that sounds natural and not like an actual marketing message. When you do it right, you can quickly grow the size of your network marketing business. Not only will you grow your business, but you will also be reaching prospects that are “warm” because they will be introduced to your offer by a friend of theirs.

As you can see, social networking sites and network marketing are a perfect match. It’s the kind of union that is waiting to be harnessed by anybody that can see the bigger picture and is ready to make the most of it. Social network marketing takes a bit of finesse, but it is fairly easy to do. However, reading about it won’t do any good at all; instead, you need to take action and start making it happen.

Contact us today to find out how we can help your business in putting together a Social Network marketing plan tailor made for your business.

Keyword Marketing For Online Business

Keyword marketing is going to be one of the most important skills you will learn if you want to be successful online. As an online business owner, no matter what type of business you have online, your primary job will be to make sure that your website receives enough targeted traffic so you can make money.

Since not everyone who comes to your site is going to make a purchase (though you can increase this number by making sure your website is set up in such as way as to get a lot of conversions) so you need to get a lot of visitors.

Now “a lot” is kind of vague, I know. A lot for one online business may be 1,000 a month but a lot for another might be 20,000 a month. How many visitors you will need in order to make as much money as you want really depends on many factors such as how competitive your niche is, how well your website is laid out, how compelling your sales letter is, the price point of your product, etc.

After a short amount of time you will be able to pinpoint your conversion rates (the number of visitors who actually make a purchase from your site) and from that point on you can determine how much traffic you need to get every month.

In order to get the most out of all your keyword marketing efforts you should rely on several traffic methods. Most online marketing experts agree that you should have anywhere from 3 to 5 successful online traffic methods going at all times.

Now, one word of caution, don’t try to set up 3 – 5 methods of getting traffic all at the same time. If you do you will get overwhelmed. Instead focus on one method first, perfect it and then move on to find another method. Keep doing this until you have all the traffic you need to make all the sales you want to make.

Contact us today for help on best to approach this for your business.

Making Your Website SEO Friendly

Having a website doesn’t mean much if nobody sees it. You could have the most awesome website on the planet, but if people don’t visit it, then it’s the same as if it doesn’t exist at all. Making your site SEO friendly increases the chances of your site being seen.

SEO (search engine optimization) covers everything you do to improve your site’s position in the search engines. A large percentage of people find new websites by using a search engine, but they will only go through so many results before visiting a site or trying a new keyword phrase. In fact, the further down your site is listed, the less chance there is that anybody will see it. The difference between the first page of results and the second page is huge. If you want your site to be seen, then you need to do whatever you can to have it listed on the first page of the search engine results.

In theory, SEO is fairly simple: you do a few things to your website and it starts to move higher in the search engine results. While that’s what it boils down to, making your site SEO friendly is a bit more complicated, and can be, at times, quite frustrating if you don’t do it right. The good news is that there are a few relatively easy things that you can start doing right away to help move your site higher up the search engine results.

You need to invest some time researching the best keywords for your website. The best keywords get plenty of searches, have relatively low competition, and also have an action element built into them. There is no magic number for the number of searches any particular keyword should have, and the same applies to the amount of competition (or how the competition is measured). That brings us to the concept of the “action element”, which refers to keywords that show the person searching is already looking to do something related to your site. For example, if you offer a how-to guide on making tutus, then keywords like “tutu patterns” and “how to make tutus” would include a relevant action element, and would therefore make ideal keywords for your site.

What Is Blogging – Stay On Top Of Newest Technology

There are some people who like to stay on top of every new thing that comes along. These are the people who just love being associated with the “cutting edge” and they are technological risk takers of sorts. They have no problem with those things that fail because the “next big thing” is right around the corner. For example, when blogs first came along they never asked themselves “what is blogging”; they charged ahead and just did it.

Okay, you are reading this, so we will assume that you fit into a different category. Perhaps you are not wary of new things, but you prefer to have some idea of whether they are going to benefit you first. This is, in a lot of ways, the smarter approach. You don’t have to jump on everything new, but you are willing to incorporate technology into your life if it can help you in some way…and now you are at the point where you need to know what blogging is.

A good place to start is with the definition of what a blog is. The word ‘blog’ is actually a contraction of ‘web log’, which can also be thought of as a journal. That’s way most of the early bloggers started out; they would post regular updates to their blog and the better ones generated large-scale interest.

While many people still use blogs in this way, a segment of bloggers started using them in other ways. Now blogs are used as more of a framework for all kinds of websites. In fact, you could visit a website that is really a blog, and you would never know it.

WordPress is perhaps the most-used blogging framework. It is easy to install and it can be used free of charge. The real beauty of it though is all of the plug-ins that are available for it. Plug-ins are applications that give additional functionality to the basic WordPress set up. You can find plug-ins that help you to process payments, set up membership sites, schedule posts, change the look of your site, and much, much more.

The question of what is blogging used to have a simple answer, but as mentioned, blogging is evolving. But when talking about blogging in its purest form it all comes back to making regular updates to a website. You can have a blog that is about some aspect of your life (your job, being a parent), a topic that interests you (political beliefs, hobbies), or your opinions on just about anything (pop culture, news).

If you are just blogging for yourself, then you can do it however you want. If you want to get a lot of people reading your blog then you need to provide fresh and interesting content that gets people to spread the word about your blog. You can also use your blog to make money if that is something that you are interested in.