Tips For SEO Success – Get The Most For Your Efforts

SEO (search engine optimisation) is a term given to a variety of methods that are used to improve the placement of your website in the search engines. A large percentage of people find new websites through search engines, and they heavily favour the sites that appear at the top of the first page of results. The following tips for SEO success will help you get the most from your efforts.

1. Three words: Keywords! Keywords! Keywords! People use keywords when using the search engines, and the keywords you choose will make or break your site in the search engine results. Invest time selecting the best keywords and optimizing your site around them. You need to look at how many searches each keyword gets and see what kind of competition each has as well. There is no magic number or how many searches a keyword should get, so there will always be an element of guesswork involved, which brings us to the next o the tips or SEO success…

2. Test and track your SEO. The search engines use proprietary algorithms to determine where a site is positioned in the search engine results, and they protect these algorithms carefully. The best way to get around this is to test and track your SEO efforts to get an idea of what works and what doesn’t. It can take some time for changes to be reflected in the rankings, so be sure to give it some time before drawing conclusions. You also need to keep in mind that the results are dynamic because most of your competition will be doing SEO, too.

3. Linking the right way. There are a lot of myths about the best way to use links for SEO purposes. Massive link swaps are one example of a link building strategy that is no longer effective. However, you can get a boost by getting links from well-respected pages that are relevant to your website. If at all possible, be sure that the links to your site include the keywords you are trying to rank for. There is also on-site linking which covers all of the links on your site that link to other parts of your site. Generally speaking, you should have all of your pages interconnected and you should use keywords for those links.

4. Stagnation and SEO don’t mix. This is one of the most overlooked tips for SEO success. A lot of website owners think of SEO as something you do once when setting up your site, and then it somehow keeps working its magic. The reality is that you need to keep doing SEO on a regular basis for two reasons: one, the search engines are always changing their algorithms so you need to respond in kind; two, you have to assume that your competition will always be doing SEO and you don’t want to drop down in the results as they move up.

Improve Your Internet Marketing Strategy

Wish you were doing better?

If you have been struggling along with your internet business, or if you just wish you were doing better, then it’s time to look at how you can improve your internet marketing strategy. You are actually off to a good start because you are already looking for information on how to do just that. Why does that matter? It shows that you are willing to admit that things could be better, and that puts you far ahead of anybody who would rather try to fix their problems by ignoring them. Not you. You are ready to take action.

You most likely created some sort of marketing strategy as you were starting your business, but that doesn’t mean you should keep using it as is if it isn’t working as well as you would like. You don’t have to be married to any type of business plan if it isn’t working. That being said, as you start improving your strategy, you should also include mechanism for making changes without having to scrap the entire strategy.

Where are you right now?

The first thing you need to do to improve your internet marketing strategy is to figure out exactly where you are right now. This is not the time to make assumptions. You have to gather as much solid data as you can and be willing to look at it with complete honesty. If you are not able to gather enough meaningful data, then you have just discovered one way that you can make your marketing strategy better.

If you look carefully at your data you should be able to see some weak spots. Perhaps you aren’t getting enough traffic to your website, or maybe the traffic you are getting isn’t converting very well. On the other hand, maybe you are getting plenty of visitors that seem to convert, but then they abandon your shopping cart half-way through the purchasing process.

Once you discover your weak spots it’s time to make some changes. The trick, however, is not to just make changes, but to also have a way of tracking those changes. The reason this is important is that you need to know exactly which changes generate which results. If a change doesn’t work, then get rid of it. If a change does work, then keep it and use it as the new “control” for your next comparison.

Over time, all of these little improvements will add up to positive results. The most successful online businesses are constantly testing and tracking, and then making new changes. However, you have to be careful to not make too many changes at any one time. If you do too many, then you can’t be sure which changes led to your results. Make one or two changes at a time to make your tracking easier.

It will take an investment of time and resources to improve your internet marketing strategy, but it will be worthwhile once you see the positive impact on your bottom line.

Smart Online Marketing Group offer all the help and expert advice needed to make sure you take the right approach to help your business grow.