Social Network Marketing – New To Network Marketing

Network marketing has been around for several decades, but social network marketing is relatively new. Regardless of how old or new each one is, they are an effective way to make money if you know how to use them properly.

Let’s start by defining ‘network marketing’ and ‘social network’ so we are on the same page as we move forward.

Network marketing is a business model where you share the product and business with prospects, and you earn more income based upon the size of your active group. There are several variations of this model, and many of them can also be defined as multi-level marketing, though they are not completely synonymous.

‘Social network’ refers to the group of people you know and share things with, but in the online world this network extends to the networks of all of the people you know, and all of the people they know, and so on. It’s easy to see how quickly you can expand your reach by using online social networking sites.

Put it all together and you get social network marketing, which is one of the most exciting methods of marketing to come along in quite some time. Why is this so? The best way to answer that is with a question: have you ever watched a movie based on the recommendation of a friend? Almost everybody has, and that’s where the beauty of social network marketing lies.

What we’re getting at is that people tend to have a distrust of advertisers, but they tend to trust their friends. Social network marketing gives you the chance to get people to recommend your products and services on your behalf. So, while you get the ball rolling by giving people something to share, the goal is to get them to take over the spreading of your message. It works even better because people trust the recommendations of their friends more than they trust a marketing message from a business.

Things get a bit tricky here, and it will require some top-notch marketing know-how. The big secret is to write your social network marketing messages in a way that sounds natural and not like an actual marketing message. When you do it right, you can quickly grow the size of your network marketing business. Not only will you grow your business, but you will also be reaching prospects that are “warm” because they will be introduced to your offer by a friend of theirs.

As you can see, social networking sites and network marketing are a perfect match. It’s the kind of union that is waiting to be harnessed by anybody that can see the bigger picture and is ready to make the most of it. Social network marketing takes a bit of finesse, but it is fairly easy to do. However, reading about it won’t do any good at all; instead, you need to take action and start making it happen.

Contact us today to find out how we can help your business in putting together a Social Network marketing plan tailor made for your business.

Keyword Marketing For Online Business

Keyword marketing is going to be one of the most important skills you will learn if you want to be successful online. As an online business owner, no matter what type of business you have online, your primary job will be to make sure that your website receives enough targeted traffic so you can make money.

Since not everyone who comes to your site is going to make a purchase (though you can increase this number by making sure your website is set up in such as way as to get a lot of conversions) so you need to get a lot of visitors.

Now “a lot” is kind of vague, I know. A lot for one online business may be 1,000 a month but a lot for another might be 20,000 a month. How many visitors you will need in order to make as much money as you want really depends on many factors such as how competitive your niche is, how well your website is laid out, how compelling your sales letter is, the price point of your product, etc.

After a short amount of time you will be able to pinpoint your conversion rates (the number of visitors who actually make a purchase from your site) and from that point on you can determine how much traffic you need to get every month.

In order to get the most out of all your keyword marketing efforts you should rely on several traffic methods. Most online marketing experts agree that you should have anywhere from 3 to 5 successful online traffic methods going at all times.

Now, one word of caution, don’t try to set up 3 – 5 methods of getting traffic all at the same time. If you do you will get overwhelmed. Instead focus on one method first, perfect it and then move on to find another method. Keep doing this until you have all the traffic you need to make all the sales you want to make.

Contact us today for help on best to approach this for your business.

Making Your Website SEO Friendly

Having a website doesn’t mean much if nobody sees it. You could have the most awesome website on the planet, but if people don’t visit it, then it’s the same as if it doesn’t exist at all. Making your site SEO friendly increases the chances of your site being seen.

SEO (search engine optimization) covers everything you do to improve your site’s position in the search engines. A large percentage of people find new websites by using a search engine, but they will only go through so many results before visiting a site or trying a new keyword phrase. In fact, the further down your site is listed, the less chance there is that anybody will see it. The difference between the first page of results and the second page is huge. If you want your site to be seen, then you need to do whatever you can to have it listed on the first page of the search engine results.

In theory, SEO is fairly simple: you do a few things to your website and it starts to move higher in the search engine results. While that’s what it boils down to, making your site SEO friendly is a bit more complicated, and can be, at times, quite frustrating if you don’t do it right. The good news is that there are a few relatively easy things that you can start doing right away to help move your site higher up the search engine results.

You need to invest some time researching the best keywords for your website. The best keywords get plenty of searches, have relatively low competition, and also have an action element built into them. There is no magic number for the number of searches any particular keyword should have, and the same applies to the amount of competition (or how the competition is measured). That brings us to the concept of the “action element”, which refers to keywords that show the person searching is already looking to do something related to your site. For example, if you offer a how-to guide on making tutus, then keywords like “tutu patterns” and “how to make tutus” would include a relevant action element, and would therefore make ideal keywords for your site.